Our Services
Campaigns, assessments, major & principal gift programs, leadership, training, and custom support — we help organizations focus on the work that matters most.
Campaigns
Focused strategy. Disciplined execution. Transformational outcomes.
As experts in campaigns and major and principal gifts, we partner with organizations to plan and execute campaigns with a clear focus on the relationships and gifts that define success. Our work centers on building strong major and principal gift programs, because campaigns don’t move on activity alone.
> Define campaign strategy and phases
> Determine goal timing and early fundraising benchmarks
> Develop major and principal gift programs
> Leverage your steering committee effectively
> Prioritize donor outreach and key relationships
> Train fundraisers and track progress with tailored tools
> Celebrate milestones and expand community engagement
With firsthand experience leading major campaigns, we implement best practices for success in both silent and public phases. Whether launching a campaign or refining an ongoing effort, we tailor our approach to meet your needs.
Campaigns are shaped by a small number of decisions and conversations. We help you get those right.
Assessments
Understanding what’s truly possible, and what it will take to get there.
We help organizations assess readiness, refine direction, and uncover real philanthropic potential. Our approach goals beyond surface-level validation to engage donors in meaningful, substantive conversations about their interest, priorities, and capacity to give.
For organizations considering a campaign, this work brings clarity to key questions:
> Is this the right time?
> What is a feasible and ambitious goal?
> Are we focused on the right priorities?
> Do we have the internal capacity and donor depth to succeed?
> What timeline and strategy will position us for success?
Our work includes:
> Campaign readiness and feasibility studies
> Donor interviews and strategic discovery
> Evaluation of goals, priorities, and internal capacity
> Development of case for support and campaign roadmap
Major & Principal Gift Program Implementation
Not in a campaign? We’re still here to help! As campaign consultants, we are deeply aware of the need for a strong major and principal gift program and a top-notch development operation well before a campaign gets rolling. GPG works directly with organizations on exactly that.
Our Major & Principal Gift Program Implementation includes:
> Implementing major and principal gift processes and systems
> Strategizing on major and principal gift solicitations on an individual basis
> Establishing KPIs and activity tracking
> Organizing prospect portfolios for staff and leadership
> Assessing development team structure and identifying opportunities for roles
> Recommending organizational charts and job descriptions to support major gift success
> Educating and guiding Boards to serve as partners in major gift programs
> Developing custom strategies to build and grow the major and principal gift donor pool and pipeline
Leadership
Clarity and counsel at the highest level.
We work directly with presidents, heads of school, and advancement leaders to guide the decisions that shape campaign success. Our role is to provide thoughtful, experienced counsel, especially in moments that require focus, alignment, and confidence..
> Strategic counsel to executive and advancement leadership
> Board and volunteer engagement strategy
> Leadership alignment around campaign priorities
> Support navigating high-stakes donor relationships and decisions
> Targeted coaching on solicitation strategy and key donor conversations
> Development of messaging, outreach, and talking points for critical engagements
Training
Intentional at the Top: Major + Principal Gift Training Intensive
For organizations seeking targeted support without a full campaign engagement, we offer a focused, in-person training designed to strengthen major and principal gift strategy and execution.
Each engagement begins with a conversation with advancement leadership to understand the team’s experience, strengths, and challenges, ensuring the session is tailored to the organization’s context and donor landscape.
This training intensive includes:
> A structured perspective on generational giving patterns, national trends, and philanthropy forecasts
> Practical guidance on the evolution of relationship development
> Tangible examples of successful major and principal gift practices
> Strategies for securing meetings with purpose
> Approaches to prioritizing donor visits that move relationships forward
> Guidance on tracking meaningful activity and progress
> Real-world insight into the conversations that lead to significant gifts
Typically delivered as a 90-minute session combining presentation, discussion, and Q&A, the program can be adjusted based on goals, audience, and desired level of interaction.
This work is about more than training, it’s about shifting how teams think about and pursue their most important opportunities.
Custom Support
Flexible partnership, built around your needs.
In addition to structured engagements, we provide targeted support at critical moments, whether advising on a specific challenge, supporting leadership through a key decision, or offering ongoing leadership counsel throughout a campaign.
> Targeted advisory engagements
> Ongoing campaign counsel
> Strategic problem-solving at key inflection points
> Support spanning planning, execution, and leadership
These engagements are designed to meet organizations where they are, providing focused, senior-level support at critical moments, with the flexibility to adapt as needs evolve.
Let’s Connect!
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